IMMORTAL Beloved : The World's First Goddess Perfume + Coloring Book
Welcome to Your Immortal Beloved !
A creative collaboration of artists and perfumers! Brooklyn’s House of Cherry Bomb perfumers, master perfumer, Maria McElroy; filmmaker and Metropolitan Museum of Art Lecturer, Alexis Karl, together with Slow Luxury founder, creative director and illustrator, Jade Dressler, have created Immortal Beloved, the World’s First Goddess Perfume + Coloring Book as wearable and experiential art to inspire, to resonate through time, and to reflect the marvelous complexity of our sensual beings.
A pop-up shop preview presentation for the University of Arizona Museum of Art's Head to Toe gala benefit in November 2016 was the first public appearance of the perfume and project.
Like clothing, form, or myth, perfume is a many layered adornment and celebration of our bodies, and at the same time, it transcends time and memory. Perfume is a communication between all of nature and her plants, humans, animals, and the pleasures of the moment. There is an art to perfume creation, which extends in turn to the wearers. The scent becomes a part of a multitude of personalities, a signature of connection and individuality that makes history.
To color in the forms of immortal goddesses and create them as art via the Immortal Beloved coloring book opens the imagination and offers a meditative, peaceful pastime. Like enjoying a 1000-piece puzzle, a knitting hobby, or creating a dream catcher filled with wishes and intentions, the slow luxury of coloring evokes and reminds us of our original rhythmic, peaceful and creative selves. This kind of knowing exists and builds through repetition and connection, a ritual as ancient as humanity.
Immortal Beloved as a concept taps the wearer into a scent trail of the ancients and the thread of story and empowerment of Immortal Beings yet to come in the future.